Fabletics is the newest brand to come out of the hands of Don Ressler and Adam Goldenberg. The brand is headlined by the amazingly talented, Kate Hudson. The company is going to offer women the quality activewear at the best prices from a wide range of brands. Today, the company is reaching headlines as they are predicting that this new brand starring Hudson is trying to take over Amazon and their active wear department. Growing a $250 million in three years, Fabletics is using a subscription based program just like TechStyle. Every month consumers pay monthly to get low cost prices on the best clothing from the most unique brands specifically in this industry. Consumers love getting a wide variety in one single location and for one small low monthly fee. It’s convenient and smart; an ingenious way to bring it all to the people.
Back in the day, all that was needed by great value brands was a nice set of quality clothing and a decent price. However, in today’s time, it’s more than that. Today, there need to be quality customer experience, exclusive design, quality brand recognition.
The one way they are going to beat out Amazon is in a way that nobody else does at the moment, and it is through the power of providing legitimate solutions to give people what they want at the right price. In the world of retail, the worst thing that could happen to them is to have people find items they like and then up buying it cheaper elsewhere. They now turned browsing into a positive. With their very few current stores currently in operation and actually in certain locations, their customers can walk in and go through what they like, and if they don’t wanna pay for it in person they don’t need to. What they like can be purchased online as well and brought straight to an online cart. They wanted to make shipping for people so easy and different through the help of their real life stores and their online presence.
Today, Fabletics is on the rise for becoming the next Amazon. And while there is no guarantee the business will beat out the huge commerce site in any way, their goal is simply to reach out to all the women and give them the outlet and the place they should go to in order to get quality active wear online.