Kate Hudson’s Fabletics Taking Amazon by Surprise

There are not too many in the retail apparel industry that take Amazon by surprise, and since this retail giant is already commanding approximately 20 percent in the retail apparel market, the closest competitor is usually miles away. That is about to change this year as one clothing company is quickly closing that gap between themselves and Amazon. Kate Hudson’s Fabletics has been on a tear lately, and in three short years has exploded to over $250 million in sales of high-quality workout apparel and women’s active wear. Amazon might be in for a real struggle this year maintaining that top spot if this company continues gaining ground.

 

When Hudson is talking about her athleisure brand, she talks about how the reverse showrooming process combined with her membership package are breaking records for her company year to year. While not new concepts, the way these are being utilized by Fabletics certainly has gotten the attention of women wanting a better shopping experience. Look closely at how things transpire at the Fabletics store at the mall, and you see women lining up to get a hold of the membership, take the Fabletics Lifestyle Quiz, and try on as many of the high-quality pieces of active-wear they can get their hands on. There is no pressure by the sales associates at this store because they know that once these women try on the merchandise, they will come back to buy in time.

 

Here is where the sales explode at Fablectics, when these same women who were in the mall shopping decide to go online to the e-commerce site. Since they are members and have tried on the apparel at the store, each piece gets transferred online to their profile page. What this does is simply take away any guesswork when it comes to shopping. If you are not sure about the sizing, like when you shop at eBay or Amazon, then you buy one piece and hope you don’t have to return it a dozen times before you get a piece that fits you. Since you know it fits because you tried the apparel on at the store, then all you do now is fill your cart with the latest pieces of fun workout apparel and active-wear.

 

Kate Hudson’s Fabletics has found a way to make the shopping experience easier for women, and they are breaking records buying her workout apparel in the millions each year. The membership to Fabletics includes discounted pricing, a personal shopping assistant, and even free shipping for all online orders. This sales technique is resonating with women who want to feel like valued customers.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Bob Reina: The CEO With Compassion

If there is one thing that is missing from the world today, it is most certainly compassion. Too often, people get caught up in their own lives and their own world and they miss what is happening around them and what is truly important. That is never an issue for Bob Reina. In fact, in reading an article from him in 2007, he talked about how he wanted to change lives. That was the goal from day one as soon as the doors opened, he even said. Most companies, they have one goal and one goal only: make money. While any company worth its salt needs to make money, they also need to do something greater than that.Learn more : http://yourmarkontheworld.com/talk-fusion-founder-ceo-bob-reinas-mission-change-lives/

 

Money does not buy happiness, but it buys freedom. Freedom is a great feeling for someone to have, as it completely and utterly allows him or her to relax in terms of his or her brain. Sometimes people can have a brain that runs wild and causes them to overthink things and drive themselves crazy. They are constantly worried and being worried is one of the worst feelings in the world. It causes sleepless nights, stress, and a ton of anxiety. None of this is good for anyone’s health and it puts people in a mood where they are not truly living.

 

Bob Reina wants people to live a healthy and happy life. That is truly the best way to live life for everyone out there. With Talk Fusion, they have voice, data, chat, and video that allows people to live a life that is truly unique and all their own. There is only one of you and that is unique. It is important to embrace that and follow your dreams, as cliché as that might sound. It might sound cliché, but it is one hundred and ten percent true.Learn more : http://www.prnewswire.com/news-releases/video-marketing-leader-talk-fusion-launches-30-day-free-trials-300249666.html

 

When people follow their dreams, it brings a whole host of happiness with it. When that alarm clock goes off in the morning, they don’t hit snooze. They are ready to work and the best part is that it does not feel like work at all.